Sep 30, 2026
An exchange on bespoke interiors, manufacturing expertise and international business growth.
On 29 September 2026, ALLURE welcomed a delegation of women entrepreneurs from Odisha, India, organised by INDII VERSE. Part of the Global Women Entrepreneurship Mission 2026 across Hong Kong, Foshan and Guangzhou, the visit brought the two sides together to discuss home furnishings, Chinese manufacturing, market needs and business growth.
UNDERSTANDING MARKETS THROUGH LIVING SPACES
At the ALLURE showroom, the delegation explored kitchens, wardrobes and dressing rooms, bathrooms and whole-home interiors. The spaces demonstrated how layouts, materials, storage systems and intelligent hardware work together in daily life. Differences in homes, household habits and design preferences across markets also gave the conversation a practical starting point.
For ALLURE, whose work has long extended to overseas markets, the showroom is a place to present products and listen to the people who may use, specify or bring them to market. The delegates’ perspectives offered insight into the needs behind different homes and projects.
During the exchange, Ms. Sukirti Patnaaik, Founder of INDII VERSE, shared the purpose of the delegation’s visit to China. As a women-focused entrepreneurship and business ecosystem rooted in Odisha, INDII VERSE seeks to learn from the experience of Chinese businesses. She also highlighted the attention to detail in the ALLURE showroom, noting that the experience could offer inspiration for the delegation’s own business development in India.
THE MANUFACTURING BEHIND THE DESIGN
Founded in Foshan, ALLURE has grown into one of the city’s leading specialists in bespoke kitchen and wardrobe manufacturing. The interiors presented in its showroom are supported by close coordination across product development, design detailing, material selection and production. During the visit, ALLURE introduced how panel processing, edge banding, surface finishing, trial assembly and quality inspection contribute to precision and the finished result.
For international bespoke projects, craftsmanship is ultimately measured by how accurately a design is realised, how consistently complex orders are produced and how reliably products are delivered. ALLURE continues to refine its manufacturing and quality practices to bring each design into the client’s space as intended.
SHARING EXPERIENCE, BUILDING BUSINESS CONNECTIONS
Alongside manufacturing and sourcing opportunities, the delegation was interested in hearing ALLURE’s growth story, exchanging business ideas and building local connections.Ricky (Lin Guizhen), General Manager of ALLURE, reflected on the brand’s development since 2008 and shared its experience in building design and manufacturing capabilities for international clients.
During the visit, Ricky noted that India is one of ALLURE’s important overseas markets, with long-standing relationships with local builders and business partners. Feedback from Indian clients has also helped the brand better understand the needs of different markets.
Speaking about business growth, he emphasised the importance of continuous learning. Even with nearly two decades of experience, ALLURE continues to learn, update its products and technology, and build client trust through ongoing improvements in products and services.
The two sides exchanged views on market needs, product applications, manufacturing, and supply chains. Ms. Sukirti Patnaaik invited the ALLURE team to visit Nashik, India, in the future. Both sides look forward to staying connected following this exchange and exploring further opportunities for communication and collaboration.
FROM FOSHAN TO THE WORLD
Since its founding in 2008, ALLURE has served more than 20,000 projects across over 120 countries and regions. Working with varied design and delivery requirements has strengthened the brand’s focus on product suitability, manufacturing quality and lasting client relationships.
The exchange with the INDII VERSE delegation created a new opportunity to share experience and learn about each other’s markets. From its base in Foshan, ALLURE will continue to respond to the needs of clients worldwide through design and manufacturing, while exploring opportunities with international partners.
