We believe that cabinets reflect lifestyle. They are not only meant to meet everyday storage needs, but also to continue delivering value as our way of living evolves — becoming the functional core of the home and a long-lasting companion in life. For this reason, we consider the following elements essential to cabinet design:

Celebrating Moments, Preserving Memories.

A cabinet filled with warm memories of home

Through a Decade, and Beyond — Still Going Strong.

Craftsmanship for Cabinets That Last a Lifetime.

Designed for a thoughtful life

Ergonomics that ease your movement, efficiency in every action, and warmth for your home.

Where Extraordinary Beauty Resides in the Details.

Effortless in appearance, yet thoughtful in every detail.

Environmentally friendly

ALLURE puts health first and strictly adheres to the global standards.

About

Materials

Carefully selected premium materials embody purity at the source and ensure both quality and durability.

About

Craftsmanship

Exquisite craftsmanship shapes every detail to highlight refined elegance.

About

Design

Each design carries life's philosophy with a balance of aesthetics and functionality.

About

Smart Application

Unlock new possibilities for the space with intelligent applications integrated into daily life.

About
About
About
About
ALLURE carries deep emotion and human care into every detail. The brand speaks of a "flavor" that goes beyond what is visible, and flows into everyday living and the way people feel at home. Every piece carries the wisdom of design, technology, and culture. What ALLURE creates is not only cabinetry, but also a warm space that gives families a sense of belonging. This experience will spark their love for home and anticipation for life, and allow that attitude to extend from the family into society, carrying forward into the future.

2008-2015

2016-2019

2020-2022

2023-Present

Early Growth & Foundation Building

Founded in Foshan, ALLURE began as a specialist in custom kitchen cabinets, primarily serving the overseas market. Through innovative design and expert craftsmanship, the brand earned international trust. Over time, we expanded our product lineup to include wardrobes, bathroom vanities, and whole-house customization, evolving into an integrated brand that combines R&D, design, and sales.

2008-2015

Diversification and Channel Expansion

ALLURE stepped up its transformation and began developing online channels including Alibaba, Facebook, and Instagram. With online presence growing and connecting to offline business, we built a diverse network of communication that laid the groundwork for global development

2016-2019

Resilient Growth & Strategic Adjustment

The pandemic accelerated the shift to online channels, enhancing the company's risk resilience. In 2022, ALLURE pivoted strategically toward high-end customization and high-net-worth clients, integrating smart technology with scenario-based design to upgraded overall brand value and enter the premium global export market.

2020-2022

Steady Acceleration & Operational Upgrade

ALLURE has completed over 30,000+ customized projects across more than 120 countries and regions, transitioning from traditional operations to a more structured corporate approach to support scale and market expansion. With upgraded organization, strengthened digital systems and optimized operations, we are moving closer to our vision of becoming a leader in high-end custom homes.

2023-Present

Internationality

ALLURE is a high-end custom home furnishings brand with a global perspective. With its forward-looking strategic layout and international design language, ALLURE's business has spread tomore than 120 countries, establishing deep connections with users around the world and continuingto shape its international influence with both aesthetics and quality.

Custom Projects Worldwide

30000+

Followers on Facebook

700K+

Alibaba Platform

TOP3

Exported Countries

120+

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