ALLURE Cabinetry Foshan Headquarters Showroom has Officially Opened

" Inspiration Unfolds · Witness the New Chapter "

ALLURE Cabinetry Foshan Headquarters Now Open

On October 15, the ALLURE Headquarters officially opened in Foshan under the theme “Inspiration Unfolds · Witness the New Chapter.” At the ceremony, the entire management team gathered for a solemn ribbon-cutting to mark this milestone as ALLURE steps into a new chapter—exploring a leading vision of living shaped by forward-looking design and intelligent technology.

As a lifestyle leader, ALLURE keeps design as its core driving force. With a global perspective and a spirit of innovation, we continually explore the boundless possibilities of home living.

The core mission of the ALLURE headquarters showroom is to present the depth and boundaries of "customer experience" in an entirely new way. It is more than a display space; it is ALLURE's expression of its vision for future living. It integrates the latest smart home accessories, innovative spatial narratives, cutting-edge aesthetics, and a disruptive innovative consciousness to create a perceptible, interactive, and immersive preview of future life. Inspiration is not an abstract concept here; it is a real experience that permeates every scene and every interaction.

Speech by Founder Mr. Ricky

In his remarks, Mr. Ricky shared that after ten months of preparation and refinement, the headquarters showroom has finally come into bloom. Behind this moment lies the R&D team’s attention to every detail, the factory’s persistence in process breakthroughs, and the full support of our suppliers. Every light, every cabinet, every detail is the result of many hands working together. Encouragingly, even before the official opening, clients have visited and proactively booked meetings—direct recognition of our products and brand. He believes the new showroom will act as a magnet for more customers and resources, bringing opportunities year-round and opening a brand-new journey.

Speech by Founder Mr. Bruce

Mr. Bruce, the founder, emphasized that every company evolves through distinct phases and transformations. The pandemic led us to rethink the relationship between a brand and its customers. It is precisely this reflection that inspired our new showroom—which represents not merely a spatial renovation, but an evolution of our philosophy. Through it, we aim to materialize the "ideal home" for our clients: a kitchen space that harmonizes design aesthetics, functional wisdom, and a tangible sense of warmth.

Every step of the journey—from design and R&D to manufacturing, from sourcing accessories to on-site execution—is a testament to our entire team's dedication and expertise. Today's opening ceremony not only marks a new chapter of growth for ALLURE but also demonstrates our enhanced confidence and capability to guide our team to greater heights and onto the global stage. As our vision declares, we are committed to becoming a world-class home brand.

Let us move forward with unwavering confidence and passion. Through our actions, we will prove that three years from now, we will be standing on an even grander stage.

Moments On Site

Since the new showroom's design and construction commenced, we have encountered various setbacks and difficulties. Throughout this process, the brand has remained steadfast in its commitment to delivering on its promises, facing every challenge with a proactive and determined attitude.

Concurrently, during the planning of the ALLURE flagship store, we engaged with multiple potential partners. Ultimately, we adopted a more discerning approach and selected strategic partner who demonstrates superior strengths in local implementation and resource integration. This partnership serves as the cornerstone that guarantees the flawless execution of every detail.

As our headquarters experience store sets sail, we firmly believe we are establishing not only the brand's foundation, but also a starting point for co-creating the future with all partners and clients. This confidence comes from our shared expectations, and it is one that we will ultimately realize together.

 

 

ALLURE Headquarters Showroom

Guided by the design concept of “leading the way,” and themed “Inspiration Unfolds · Witness the New Chapter” , the headquarters showroom interprets the extraordinary allure of high-end custom living. The opening of the Foshan headquarters is both a deep refinement and elevation of our past experience, and a fresh interpretation of a “new aesthetic horizon.”

 

 

 Photo of the entire Allure Cabinetry team

Looking ahead, ALLURE will continue to wield innovation as its brush and quality as its ink, illustrating new possibilities for ideal living. Every new beginning is an advance in the art of life.

From Foshan to the world, we are set to write a new chapter of strong, steady growth. Step into our new showroom—see, touch, and feel the difference. ALLURE welcomes friends across the globe.

New Showroom Address

ALLURE Showroom, Guangyuan Commercial Building, No. 54 Xingle Road, Lecong Town, Shunde District, Foshan City, Guangdong Province, China